Lewin Keller On AI in Coaching And Ethical Considerations

In this thought-provoking episode of The Health and Wellness Coach Journal Podcast, Dr. Jessica Singh is joined by Lewin Keller, founder of CoachBot.ai, an AI platform on a mission to make coaching accessible to one billion people.

After undergoing his own profound transformation — from couch potato to Ironman, from consumer to yoga teacher, and from party animal to father of three — Lewin trained as a professional coach himself. His personal journey from corporate burnout to balance and alignment has shaped his mission to build ethical technology that amplifies human connection rather than replaces it. With tech experience ranging from startups to Google, he combines AI tools, no-code technology, and the vision of a coach-centered marketplace to empower coaches to create their own AI products — for easier client acquisition, delivery, and scalable impact.

Together, Dr. Singh and Lewin explore the evolving intersection of coaching, AI, and ethical considerations. Lewin gives an overview of the use of LLMs (large language models) in a coaching context, and shares how thoughtfully designed tools can support coaches with onboarding, session summaries, and accountability. allowing coaches to focus on curiosity, empathy, and deep listening.

Lewin also delves into ethics in AI, including topics such as privacy, consent, “ethical memory,” and the essential role of human oversight in maintaining client safety and trust. Lewin emphasizes that technology should serve as a partner to coaches, not a substitute, and that ethical design must remain at the core of innovation.

The episode concludes with Lewin’s advice for coaches seeking to bridge the gap between technology and practice—encouraging curiosity over fear, discernment over dismissal, and innovation grounded in compassion. 

This episode is both practical and deeply reflective, reminding listeners that the future of coaching lies not in choosing between humanity and technology, but in thoughtfully integrating the two.

For detailed show notes, resources, and information to connect with Lewin Keller, visit: https://www.centerforhealthandwellnesscoaches.com/blog/lewin-keller-on-ai-in-coaching-and-ethical-considerations

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Timestamps:

0 - Introduction

1:29 - Levin Keller’s Life and Career Story

8:27 - The Awakening Within: When Crisis Sparks Transformation

14:19 - Cultivating Purpose and Fulfillment Through Presence

18:10 - Re-envisioning Coaching: Lewin’s Vision for CoachBot.ai

24:32 - Practical Uses of LLMs and AI in Coaching

33:57 - Ethical Use of AI and Technology in Coaching

44:48 - Lewin’s Advice for Coaches: Bridging AI and Tech Gaps

49:01 - Takeaways