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Lewin Keller on AI in Coaching and Ethical Considerations

Nov 11, 2025

Shownotes For Podcast Episode 24: Lewin Keller on AI in Coaching and Ethical Considerations

In this thought-provoking episode of The Health and Wellness Coach Journal Podcast, Dr. Jessica Singh is joined by Lewin Keller, founder of CoachBot.ai, an AI platform on a mission to make coaching accessible to one billion people.

After undergoing his own profound transformation — from couch potato to Ironman, from consumer to yoga teacher, and from party animal to father of three — Lewin trained as a professional coach himself. His personal journey from corporate burnout to balance and alignment has shaped his mission to build ethical technology that amplifies human connection rather than replaces it. With tech experience ranging from startups to Google, he combines AI tools, no-code technology, and the vision of a coach-centered marketplace to empower coaches to create their own AI products — for easier client acquisition, delivery, and scalable impact.

Levin Keller’s Life and Career Story

Lewin Keller’s life and career journey reflect a path of responsibility, transformation, and purposeful alignment. Early responsibility after his parents’ divorce shaped a strong inner drive that later became a guiding force in his personal and professional growth. His entry into a private business school marked a pivotal turning point—exposing him to a world of privilege and opportunity that challenged his sense of belonging but also expanded his worldview.

After studying global business and launching a promising career at Google, he found himself climbing every ladder available only to realize he had lost touch with his own fulfilment. The endless pace of corporate life led to exhaustion and a growing sense of emptiness. This moment of reckoning inspired him to step away, travel, and rediscover what truly mattered. During a sabbatical in India, he immersed himself in yoga, meditation, and reflection. It was there that he began to understand that real success flows from integration of body, mind, and purpose. The practices of presence and stillness gave him new perspective, ultimately shaping the foundation of his life’s next chapter.

Keller courageously founded CoachBot.ai, uniting his business expertise and social consciousness in a mission to make coaching accessible to one billion people and foster human growth through technology.

The Awakening Within: When Crisis Sparks Transformation

Lewin describes his burnout not as a failure but as a turning point—a moment that encouraged honesty, rest, and recalibration. The crisis forced him to slow down and listen to what his inner voice had been whispering for years: that fulfillment isn’t found in performance metrics but in presence. This realization grew stronger as he trained as a professional coach and started working with others facing similar crossroads. He observed a common truth: many people seek the clarity and compassion coaching provides, but very few can access it when they need it most. Whether because of cost, geography, or lack of awareness, the timing often doesn’t align. That insight became the foundation of his vision for CoachBot.ai: to build a platform that delivers coaching support to anyone, anywhere, at the moment they need it most.

Cultivating Purpose and Fulfillment Through Presence

Throughout the conversation, Lewin reflects on how purpose is not something we chase; it’s something we nurture through consistent presence. When we pause, breathe, and become aware—notice what is—we open the door to transformation. Lewin encourages a more mindful approach to innovation—one that focuses on human needs rather than quick results. “Technology should never distract from connection,” he says. “It should support it.”

Re-envisioning Coaching: Lewin’s Vision for CoachBot.ai

CoachBot.ai was born from the desire to scale coaching ethically. Lewin envisions a world where coaching is as accessible as mental-health resources or fitness apps but always grounded in professionalism, confidentiality, and human care. The platform uses AI to streamline processes such as onboarding, session summaries, and goal tracking so coaches can focus more time on transformative conversations. Lewin describes AI not as a substitute for empathy, but as a tool for structure and consistency. The intention is to lighten the administrative load, create continuity between sessions, and make coaching touchpoints more sustainable for both coach and client. His north star is clear: technology should serve coaches so that coaches can better serve people.

Practical Uses of LLMs and AI in Coaching

Lewin offers an accessible explanation of how large language models, or LLMs, actually work. These systems analyze patterns in language to understand and generate human-like responses. When designed carefully, they can assist with practical coaching tasks capturing reflections after sessions, generating summaries, clarifying SMART goals, or sending gentle follow-ups that keep clients accountable. However, he cautions against using AI as a one-size-fits-all solution. The real value lies in specific, narrow applications where it augments—not automates—the coaching process. Used well, AI can extend the impact of a coach’s presence beyond the session, helping clients stay connected to their insights and commitments between meetings.

Ethical Use of AI and Technology in Coaching

Ethics is the foundation of Lewin’s work. He believes that with great technological potential comes an even greater duty of care. At CoachBot.ai, every decision is guided by principles of privacy, transparency, and consent. The platform avoids storing unnecessary data, never trains models on sensitive information, and uses what Lewin calls “ethical memory”—a selective recall process that keeps only what is essential for client progress while forgetting what should remain private. He also stresses the importance of human oversight. Automated tools are never allowed to operate without a human coach in the loop, especially when users show signs of emotional distress or crisis. This human-in-the-loop approach ensures safety and integrity, particularly for minors or vulnerable groups. For Lewin, ethical design isn’t just a feature; it’s the foundation. Ethical design helps keep coaching humane in an increasingly automated.

Lewin’s Advice for Coaches: Bridging AI and Tech Gaps

When asked how coaches can start integrating AI responsibly, Lewin’s message is both empowering and practical: begin where you are. Coaches don’t need to be data scientists to understand technology; they only need curiosity and a willingness to learn. He urges professionals to experiment with small, low-risk use cases such as note summaries or client reminders, while staying mindful of privacy and boundaries. Building “AI literacy,” as he calls it, involves gaining confidence with the tools, vocabulary, and possibilities that will shape the future of the field. Collaboration is also essential—sharing knowledge with peers, contributing to ethical standards, and making sure that coaches collectively steer the narrative rather than letting tech companies define it. “AI won’t replace coaches,” he says. “But coaches who use AI wisely will redefine what’s possible.”

Key Takeaways

This episode is a heartfelt invitation to approach technology with intention and care. Lewin Keller’s journey reminds us that coaching and AI are not opposing forces they are partners in service when guided by ethics and empathy. The goal is not to mechanize human growth, but to scale access to it. For coaches, this means embracing tools that reduce friction, expanding their understanding of what’s possible, and advocating for privacy and consent at every turn. The conversation closes with a resonant message: the future of coaching isn’t about faster or smarter, it’s about staying human in the age of machines, and ensuring that every tool we build deepens, rather than diminishes, our shared humanity.